0–1 Brand Asset Development: V Air, a Taipei-based low-cost airline and a subsidiary of TransAsia Airways, operates flights from Taiwan’s Taoyuan Airport to destinations across Northeast and Southeast Asia. This creative project aimed to build a youthful, approachable, and memorable brand experience by integrating Taiwan’s iconic “Formosan Black Bear V” symbol across the brand name, visual identity, and every passenger touchpoint—including airports, boarding, aircraft livery, cabin graphics, seating, signage, and digital experiences. This cohesive visual language strengthened brand recognition and, through integrated design, positioned V Air uniquely in the low-cost airline market, establishing a distinctive airline lifestyle brand.