Hello there
I come from a small town in Taiwan and grew up in Taipei. I hold a Master’s degree in Communication Design from Kingston University, London. Early on, I was inspired by the clean, problem-solving philosophies of AGI Design and Paul Rand, as well as by one of my tutors, Dr. Paul Micklethwaite, a leading expert in sustainable design, who shaped my understanding of how creative thinking works at its core— to stay flexible and committed to growth.
With that mindset and passion, I’ve built over ten years of experience in creative and brand marketing. I’ve worked at a Taipei aesthetic branding agency founded by one of Asia’s most renowned designer-entrepreneurs, a WPP-partner integrated creative agency in Singapore, in-house at top Chinese internet tech brands, and running my own startup venture. Each role, challenge, and experience—successes and failures alike—and the inspiring people I’ve met along the way have broadened my perspective on the possibilities of branding.
“Between creativity and clarity — brands grow.”
These experiences helped me connect innovation thinking , data-informed strategy, and human–AI co-creation in branding with execution on a deeper level — balancing intuition with logic through systemic integration, and creating with curiosity and passion.
That’s the basic me — now for a few more bits.
E - Direct, Dominant, Lonely, Hesitant
Typography — Where letters get their feelings.
I’m fascinated by the alphabet and type families—how letters convey emotion and rhythm. Each character has its own Typographic Personality, alive with position, proportion, and grid. In this series, I hand-drew and played with nearly a hundred adjectives to describe type traits, mapping out the emotional landscape of letters.
Through My Lens and Pen
For me, photography is a quiet practice of seeing — a form of enjoying life. This series focuses on Taiwan’s Taroko Gorge, a landscape both majestic and fragile, constantly reshaped in recent years by earthquakes. Through black-and-white film and illustration, I follow the movement of light — catching those in-between moments of calm, motion, and memory, exploring motive creation along the way.
JJJwei
Joyful
Just
Journey
“Joyful brand storytelling feels just right — fueled by an Americano, endless curiosity, and the spirit of the journey.”
My random-but-true design motto. Ping me anytime: [checncyu26@gmail.com]