KOUBEI sponsored and launched a 12-episode reality show where eight young stars built a perfect restaurant from the ground up. The project targeted young consumers with a vibrant, anime-inspired visual style, leveraging the show’s storyline to enhance brand awareness and visibility. Business integrations included convenient ordering, smart restaurant features, and POS systems, ensuring strong brand exposure while promoting a fun, food-and-lifestyle attitude. The show achieved over 500 million views and sparked widespread engagement on social media, with ten trending topics across Weibo and Douyin and two No.1 rankings on Weibo’s hot search list.