Focusing on social impact, Alipay has launched the “Planting Sun Program” in collaboration with Xinhua News Agency and the China Children and Teenagers’ Fund. This innovative initiative blends digital education with public welfare. Users can learn financial literacy online, generating "energy" that powers the “You Learn, I Donate” mechanism. This enables experts, scholars, and public figures to share valuable educational content with underprivileged children, fostering shared learning between urban and disadvantaged communities.
The naming concept “Planting Sun” symbolizes how every act of learning plants a seed of warmth and kindness, bringing light and knowledge to remote regions. Centered on the message “Let knowledge cross mountains and seas, and make learning more meaningful”（讓知識跨越山海，讓學習更有意義） the accompanying short film Planting Sun was shortlisted for the Golden Lion Award for Best 10 Socially Responsible Film. Through localized storytelling, cinematic aesthetics, and artful composition, the film captures the daily lives and educational struggles of children in rural areas, fostering social dialogue and empathy.
The program engaged millions of MAU, boosted positive public sentiment by 17%, and attracted 40% of participants under 24, showcasing strong engagement with younger audiences.