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Henkel Corporate Culture
Project Type
Consumer & Industrial Chemicals - Corporate Brand Assets
Client
Henkel (APAC)
Role
Creative Direction (Agency)
Henkel APAC Cross-Border Collaboration Program, covering regional offices and lobby spaces. (Target regions: Australia, New Zealand, Japan, Korea, Thailand, Vietnam, Singapore, China, Indonesia, Malaysia, Philippines)
A creative series showcasing Henkel’s brand values, sustainability, diversity, and employee stories. It employs a square grid design system composed of standardized units and clear graphic design, adaptable for multilingual applications and seamlessly extending from 2D surfaces to 3D installations. The system supports flexible spatial configurations, allowing offices across regions to mix and match layouts while maintaining a consistent visual language, delivering a brand-driven spatial experience that highlights the company’s story.









