COBRA is a brand under PUMA Golf. The launch of COBRA Golf's new product showcased the FLY-Z+ Driver, which features adjustable weight technology and an innovative FlipZone weight system. The branding visuals were designed in the brand's signature orange color, enhanced with a bold two-tone contrast to highlight hitting power. Accompanied by a unique zero-gravity flight experience, the launch event in Singapore generated significant buzz and excitement around the new product.
The creative plan included a slogan that highlighted effortless swings and longer drives. In graphic design, the “O” in “Long” was elongated to create visual impact. A dual-light color palette was also applied to reinforce the club’s entry-level, lightweight, and high-value positioning.