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Let's Fun - Dining

Project Type

Internet Platform - Brand & Spatial Communication

Brand

Alibaba Local Services Group (China)

Role

Creative Direction & Interior-Space (In-house)

The LET'S FUN model at Ant Group Space, designed for B2B partners and employees, features RTC tri-mode operations—dine-in, takeout, and retail—as a flagship of new retail dining. This workplace dining approach allows employees to easily engage with the company’s culture. As an internal cultural brand, the LETS FUN(來吃飯) concept embodies the group’s dynamic spirit, blending creativity with social dining and launching new influencer-inspired dishes and beverages to spark engagement. The space is designed with bright, clean aesthetics and flexible partitions that can quickly transform between open areas and private rooms, accommodating diverse employee interactions. It supports organizational activities and storytelling, creating a creative environment distinct from ordinary staff dining.

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