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Low-Carbon Mobility

Project Type

Construction Materials - Visual Branding

Client

Goldsun Group (Taiwan)

Role

Branding & Illustration (Agency)

Taiwan’s largest listed RMC company, with 70 years of experience, is a leader in low-carbon concrete and trusted building materials. As part of its “Phase V Eco-Friendly Program,” RMC trucks were designed to reflect ecological balance and sustainability for future generations. Cylindrical mixers were adorned with seven hand-cut paper designs in vibrant colors, creating a dynamic visual effect as they rotated naturally. These moving elements transformed the trucks from potentially stressful and intrusive vehicles into engaging, friendly presences on the road. The design not only enhanced the visual appeal and approachability of city streets but also reinforced the brand’s commitment to trust and quality.

© JJJWEI | 2025

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