The annual Travel Smart Award by Singapore’s Land Transport Authority (LTA) is part of the Travel Smart Network, a suite of initiatives designed to help organisations encourage employees to plan their daily commute and reduce travel during morning peak hours. The campaign is built around the themes “TRAVEL SMART, WORK SMARTER” and “Travel to work, win some cash along the way? That’s smart.” The flagship initiative lets the public earn points for every kilometre they travel on Singapore’s MRT and LRT networks.
The visual signage system is inspired by MRT and LRT wayfinding design, featuring extended track motifs that convey continuous movement. A blue gradient palette evokes a sense of speed and layering. The Corporate-Tier Travel Smart Rewards for organisations uses the same design language, marked by a corner label.
Introduced early in the Travel Smart policy, the design made the initiative clear and accessible. The system covers digital and physical platforms, from interfaces and graphics to print and merchandise.
Overall, the project adopts a minimal, cross-lingually and universally recognizable iconic style, simplifying complex travel rules into a clear, engaging, and accessible visual language.

Shanghai Hongqiao, China’s first station with an online payment system, marks a milestone in travel digitalisation. Using Alipay’s brand colors, it establishes a standardized visual system across all touchpoints and highlights the government’s new high-speed train models. Launched as the first pilot, it was later expanded to major railway hubs nationwide.