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Launch Event

Project Type

Internet Platform - Marketing Campaign

Brand

Alibaba Local Services Group

Role

Branding PM

The annual Local Lifestyle Solutions B2B brand launch events were hosted at premier venues in Beijing and Shanghai, attracting thousands of industry participants and establishing key platforms for connecting business partners and potential clients. From a marketing perspective, the events significantly elevated brand visibility and influence while strengthening collaboration and relationships across the broader ecosystem.
From strategic content packaging to the unveiling of new product highlights, the events centered on a visually engaging and culturally resonant experience that reinforced the brand’s storytelling and perception. The promotional and event materials extended this product identity across multiple touchpoints—including online campaigns, media assets, venue design, and keynote presentations—ensuring cohesive communication and strong brand recognition throughout the entire event journey.

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