LATITUDE, a brand equity partner of WPP Cohn & Wolfe, is a Singapore-based company that combines creative communications, design, supply, and digital marketing to offer end-to-end solutions. The project showcases the company’s smart, eco-friendly values. Dynamic green and blue arrows—sustainability and efficiency in motion—align with Cohn & Wolfe’s palette. A full visual identity system, from logo to motion graphics and office applications, sets a forward-looking brand tone.