This B2B brand story video showcases Alipay and Koubei’s shared vision of empowering merchants through trust, innovation, and partnership. Believing that serving merchants well is the key to mutual growth, the brand continuously refines its ecosystem of solutions—from seamless payments and smart reconciliation to marketing tools and business insights—helping merchants grow with confidence at every stage of their journey.
Rooted in warmth and sincerity, the film tells heartfelt stories of how the company stands alongside merchants, offering not just technology, but care, understanding, and lasting partnership. It captures a brand culture built on human connection and shared success—where every service delivered carries genuine purpose and a human touch.