As the company deepens its collaboration with regulatory authorities, Alipay launched the “OK Classroom” — a product dedicated to financial consumer education.
The platform provides systematic and interactive learning on essential financial knowledge and fraud prevention, while integrating diverse consumer protection education services.
The brand strategy centers on the “OK” symbol, reflecting the idea that learning financial literacy can be simple and intuitive — Easy to learn. Easier to be OK.
Interactive missions, a growth-based points system, and seasonal visual themes make learning both engaging and relevant.
The OK Classroom product and its related campaigns generated 320 million impressions, engaging over 20 million users, and achieving a total educational reach of 350 million people. It has become a benchmark model for regulator-supported educational platforms, promoting public awareness and empowering users to build financial confidence.